4/9/2023 0 Comments Name my business![]() ![]() Last weekend I saw a big banner advertising a new store in a shopping center I occasionally visit. When you narrow down your list of top business name ideas, cross off anything that may be tricky for your customers to remember or find. Just look up at your browser bar that right now says “due.com.” Due is clear, easy to spell, easy to remember, and even relates to what this website does – more on that in a moment. Using a made-up word is sometimes okay, but choosing a single word that is easy to remember is ideal. ![]() But there is no ambiguity in how one would spell “Facebook” or “Google.” Yes, four of these six names are not dictionary words, or were not as of the company’s founding. What do Facebook, Amazon, Netflix, Google, Microsoft, and Apple have in common, aside from the envy of pretty much every online founder ever? They have simple, easy to remember and spell, one-word names. Even if you don’t currently put a lot of weight on social media in your business, that is an integral part of branding as well. It would be a bummer to pay for and build the site to find out that yourawesomebusinessname is taken on Twitter and Instagram. I did grab eric.money and eric.business when they went on sale, but I use, which I paid $1,000 for, as my primary domain name.Īs long as you are searching for domain availability, also check social networks to make sure the username is available. There are dozens of options today, but more people know and trust. plumber, or one of the other new and creative top-level domain names, your best option is to stick with the well known and trusted. ![]() While you may want to get a domain name that ends with. Check your state’s secretary of state website along with a search of the big US trademark database to ensure your business name is free and clear. It doesn’t have to be a complicated or slow process, but you should always research to make sure the name you want is not already claimed or in use. In several of my businesses, I have spent weeks or months agonizing over a name. Your business name is what people search for online, so you don’t want it to come up second to a similarly named business. If a company uses a name but doesn’t have it trademarked, you may be able to use it but would be wise to choose something unique. If a business has a trademark on a term, that makes it a no-go from the start. Okay, you probably didn’t want to actually call your business one of those well-known names, but there are thousands of business names you probably don’t know that are also already taken.
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